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	                        <title>Playgroup's Latest News</title> 
	                        <link>http://www.playgroup.com/about/news</link> 
	                        <description>Latest 10 news stories from  playgroup.com</description> 
	                        <language>en-GB</language> 
	                        <image> 
	                            <title>Playgroup</title> 
	                            <url>http://www.playgroup.com/common/images/playgroup_square_medium.gif</url> 
	                            <link>http://www.playgroup.com/about/news</link> 
	                            <width>200</width> 
	                            <height>190</height> 
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							<title>Silver Award / BBC Robin Hood The Showdown</title> 
	                		<link>http://www.playgroup.com/about/news/39/playgroup-and-ecstatic-to-have-won-another-award-for-robin-hood-the-showdown-this-time-a-w3</link> 
	                		<description><![CDATA[Playgroup and ecstatic to have won another award for Robin Hood The Showdown - this time a W3!Read more about the project hereAnd play the game     ...]]></description> 
	                		<pubDate>Wed, 21 Oct 2009 11:01:40 GMT</pubDate>
	            		</item><item> 
							<title>BBC Launches Robin Hood: Showdown</title> 
	                		<link>http://www.playgroup.com/about/news/38/bbc-launches-robin-hood-showdown</link> 
	                		<description><![CDATA[Playgroup
have created an innovative 3D immersive online gaming experience to support the
BBC TV series Robin Hood.   Robin
Hood: Showdown is a single
player arena combat game where players fight as Robin Hood against ...]]></description> 
	                		<pubDate>Wed, 15 Jul 2009 15:13:46 GMT</pubDate>
	            		</item><item> 
							<title>Playgroup Scoop 3 Gold Horizon Awards for Demons</title> 
	                		<link>http://www.playgroup.com/about/news/36/itv-demons-recognized-for-prestigious-interactive-media-award-</link> 
	                		<description><![CDATA[ITV Wins at the 8th Annual Horizon Interactive Awards CompetitionThe Horizon Interactive Awards, a leading international interactive media awards competition, announced the 2009 award winners to highlight this year’s “best of ...]]></description> 
	                		<pubDate>Tue, 16 Jun 2009 08:54:27 GMT</pubDate>
	            		</item><item> 
							<title>Playgroup wins ReBrand Award</title> 
	                		<link>http://www.playgroup.com/about/news/35/playgroup-wins-rebrand-award</link> 
	                		<description><![CDATA[Playgroup is
Recognized Among the 2009 ReBrand 100® Global Awards Winners 


Playgroup was named one of the world’s most effective rebrands in the fifth annual ReBrand 100® Global Awards. ReBrand 100 is ...]]></description> 
	                		<pubDate>Tue, 21 Apr 2009 12:04:43 GMT</pubDate>
	            		</item><item> 
							<title>BT Tower Climb</title> 
	                		<link>http://www.playgroup.com/about/news/34/bt-tower-climb</link> 
	                		<description><![CDATA[On Wednesday 10th March, Playmates, Sean and Keely climbed the BT tower to raise money for Comic Relief.They limbered up and all successfully reached the top of the 811 steps ...]]></description> 
	                		<pubDate>Fri, 13 Mar 2009 08:10:35 GMT</pubDate>
	            		</item><item> 
							<title>Playgroup win SOTD from FWA</title> 
	                		<link>http://www.playgroup.com/about/news/33/playgroup-win-sotd-from-fwa</link> 
	                		<description><![CDATA[Demons: The Game created for ITV, continues to make an impact in the online&amp;nbsp;gaming&amp;nbsp;world. The immersive brand experience has now won FWA’s Site of The Day (SOTD)&amp;nbsp;for Friday 13th – ...]]></description> 
	                		<pubDate>Thu, 12 Feb 2009 15:57:13 GMT</pubDate>
	            		</item><item> 
							<title>ITV Demons Game</title> 
	                		<link>http://www.playgroup.com/about/news/32/playgroup-create-online-experience-to-promote-</link> 
	                		<description><![CDATA[Brand engagement agency and online gaming gurus Playgroup have designed and developed an immersive online experience to promote the new ITV drama series Demons. The game launches on the 18th December and ...]]></description> 
	                		<pubDate>Wed, 10 Dec 2008 09:49:54 GMT</pubDate>
	            		</item><item> 
							<title>Playgroup creates a vibrant environment</title> 
	                		<link>http://www.playgroup.com/about/news/31/playgroup-creates-a-vibrant-environment-</link> 
	                		<description><![CDATA[Playgroup were appointed to bring Unilever’s brand values to life in their new 19,000 square metre UK headquarters in Leatherhead, Surrey. The brief was to engage customers (retailers), suppliers and employees; and ...]]></description> 
	                		<pubDate>Fri, 05 Dec 2008 13:22:22 GMT</pubDate>
	            		</item><item> 
							<title>More Awards!</title> 
	                		<link>http://www.playgroup.com/about/news/30/more-awards</link> 
	                		<description><![CDATA[November was another great month for Playgroup when it comes to awards. We were delighted to take home a DBA Design Effectiveness award for our entertaning and innovative employee engagement ...]]></description> 
	                		<pubDate>Fri, 05 Dec 2008 13:09:16 GMT</pubDate>
	            		</item><item> 
							<title>Time for Health</title> 
	                		<link>http://www.playgroup.com/about/news/28/time-for-health</link> 
	                		<description><![CDATA[The London Borough of Tower Hamlets is one of the most deprived boroughs in the UK. Its residents are diverse in terms of their social and ethnic backgrounds and research ...]]></description> 
	                		<pubDate>Thu, 23 Oct 2008 08:07:28 GMT</pubDate>
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