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	                        <title>Playgroup Blog</title> 
	                        <link>http://www.playgroup.com</link> 
	                        <description>Latest 20 blog posts from playgroup.com.</description> 
	                        <language>en-GB</language> 
	                        <image> 
	                            <title>Playgroup Blog</title> 
	                            <url>http://www.playgroup.com/common/images/playgroup_square_medium.gif</url> 
	                            <link>http://www.playgroup.com</link> 
	                            <width>200</width> 
	                            <height>190</height> 
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							<title>Facebook's first Trending Topic?</title> 
	                		<link>http://www.playgroup.com/cat/278/facebooks-first-trending-topic</link> 
	                		<description><![CDATA[If you happened upon Facebook yesterday evening, you may have noticed some rather random looking status messages - colours. Trending topics are something we're used to seeing on Twitter - ...]]></description> 
	                		<pubDate>Thu, 07 Jan 2010 09:52:31 GMT</pubDate>
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							<title>Do you become a fan of brands on Facebook?</title> 
	                		<link>http://www.playgroup.com/cat/277/do-you-become-a-fan-of-things-on-facebook</link> 
	                		<description><![CDATA[Interesting video from Brand Republic...What do you think? They seem to have neglected quite a large segment of Facebook's users.... i.e. the under 24sWhat would make you become a fan ...]]></description> 
	                		<pubDate>Mon, 14 Dec 2009 10:54:18 GMT</pubDate>
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							<title>Social Media Explained</title> 
	                		<link>http://www.playgroup.com/johan/276/social-media-explained</link> 
	                		<description><![CDATA[There is nothing like a Venn Diagram that works!                      ...]]></description> 
	                		<pubDate>Wed, 25 Nov 2009 22:34:29 GMT</pubDate>
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							<title>Google Wave</title> 
	                		<link>http://www.playgroup.com/cat/275/google-wave</link> 
	                		<description><![CDATA[It's official. I got my invite from Google on Monday. Im a waver&amp;nbsp;&amp;#9786;.&amp;nbsp;&amp;nbsp;&amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp; &amp;nbsp;&amp;nbsp;&amp;nbsp;I've had a few days to play around with it now, and I have ...]]></description> 
	                		<pubDate>Wed, 18 Nov 2009 10:11:57 GMT</pubDate>
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							<title>Bart Bonte games</title> 
	                		<link>http://www.playgroup.com/tim/274/bart-bonte-games</link> 
	                		<description><![CDATA[Our new client at Adnams put me on to the wonderful games designed by Bart Bonte. Full Moon is a work of genius that requires both lateral thinking and clicking ...]]></description> 
	                		<pubDate>Wed, 11 Nov 2009 09:30:45 GMT</pubDate>
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							<title>Playful Winner</title> 
	                		<link>http://www.playgroup.com/steve/273/playful-winner</link> 
	                		<description><![CDATA[Hope you had a frolicking good time at Playful09 last Friday and that you came away suitably energized and inspired – plenty of food for thought.&amp;nbsp;For those of you that ...]]></description> 
	                		<pubDate>Mon, 02 Nov 2009 11:31:08 GMT</pubDate>
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							<title>Seas of Jargon</title> 
	                		<link>http://www.playgroup.com/cat/272/seas-of-jargon</link> 
	                		<description><![CDATA[The “Seas of Jargon” almost sounds like
something out of an epic adventure – and maybe overcoming it is epic in many
ways. Jargon is in place in a wide number of ...]]></description> 
	                		<pubDate>Fri, 30 Oct 2009 07:11:20 GMT</pubDate>
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							<title>Digital revolution rushes</title> 
	                		<link>http://www.playgroup.com/johan/271/digital-revolution-rushes</link> 
	                		<description><![CDATA[                              ...]]></description> 
	                		<pubDate>Wed, 21 Oct 2009 10:07:54 GMT</pubDate>
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							<title>Fun theory</title> 
	                		<link>http://www.playgroup.com/graeme/270/fun-theory</link> 
	                		<description><![CDATA[

A recent Volkswagen initiative focuses on fun to change peoples' behaviour. Fun, interactive elements are added to everyday objects like stairs and bins to entice users away from their evil ...]]></description> 
	                		<pubDate>Mon, 12 Oct 2009 14:02:23 GMT</pubDate>
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							<title>The Power of Play (after 1 week)</title> 
	                		<link>http://www.playgroup.com/tom/268/the-power-of-play-after-1-week</link> 
	                		<description><![CDATA[Having worked at Playgroup now for just 5 days and 3 hours, my role has so far been to understand the industry and what “we” do. I like to think ...]]></description> 
	                		<pubDate>Mon, 12 Oct 2009 13:06:46 GMT</pubDate>
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							<title>Play x Innovation</title> 
	                		<link>http://www.playgroup.com/yoshi/267/play-x-innovation</link> 
	                		<description><![CDATA[From the middle of last week I’ve started to get involved in Playgroup
as “innovation researcher” (such a nice title!). Originally I’ve been studying
‘Innovation Management’, and its always bothering me how ...]]></description> 
	                		<pubDate>Tue, 06 Oct 2009 13:22:23 GMT</pubDate>
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							<title>Designing a playful experience</title> 
	                		<link>http://www.playgroup.com/johan/266/designing-a-playful-experience</link> 
	                		<description><![CDATA[When designing a playful experience there are many factors to consider. I have in previous posts briefly covered behaviour patterns, the need for a genuine approach and the potential in ...]]></description> 
	                		<pubDate>Sun, 04 Oct 2009 21:51:46 GMT</pubDate>
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							<title>Play Personalities</title> 
	                		<link>http://www.playgroup.com/johan/265/play-personalities</link> 
	                		<description><![CDATA[Stuart Brown defines 8 different play personalities and they are a very good as a starting point for the different user profiles you need to consider when you create playful ...]]></description> 
	                		<pubDate>Sun, 04 Oct 2009 21:46:47 GMT</pubDate>
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							<title>Youth talk 'Stimuli'</title> 
	                		<link>http://www.playgroup.com/johan/264/youth-talk-stimuli</link> 
	                		<description><![CDATA[This slideshow presents a series of real life examples, mainly from the digital world, that you may or may not have heard of.&amp;nbsp;Stimuli&amp;nbsp;slideshow @ SlideshareIt should help to create stimuli ...]]></description> 
	                		<pubDate>Sun, 04 Oct 2009 21:00:21 GMT</pubDate>
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							<title>Quirky</title> 
	                		<link>http://www.playgroup.com/tim/263/quirky</link> 
	                		<description><![CDATA[
Interesting 'social product development' business. The wisdom of the crowd again. Check out the back story here.              ...]]></description> 
	                		<pubDate>Tue, 29 Sep 2009 18:25:47 GMT</pubDate>
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							<title>What do all of your clients have in common?</title> 
	                		<link>http://www.playgroup.com/johan/262/what-does-all-of-your-clients-have-in-common-</link> 
	                		<description><![CDATA[Facilitating a conversation&amp;nbsp;What do all of your clients have in common? They all interact with your brand, but are most likely not interacting with each other.So unlock the power of ...]]></description> 
	                		<pubDate>Tue, 29 Sep 2009 07:46:56 GMT</pubDate>
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							<title>Play is not goofy, just a genuine approach</title> 
	                		<link>http://www.playgroup.com/johan/261/play-is-not-goofy-just-a-genuine-approach</link> 
	                		<description><![CDATA[Here at Playgroup we talk a lot about a genuine approach. Tell your clients, employees and investors the same story, preferably a transparent &amp;amp; true one.Organisations that are genuine are ...]]></description> 
	                		<pubDate>Mon, 28 Sep 2009 10:41:48 GMT</pubDate>
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							<title>Facebook Behaviour Patterns</title> 
	                		<link>http://www.playgroup.com/johan/257/facebook-behaviour-patterns-</link> 
	                		<description><![CDATA[To really understand playful experiences we need to look at behaviour patterns:Facebook is a persuasive technology - with loads of Play enablers - Psychologist BJ Fogg at Stanford University teaches ...]]></description> 
	                		<pubDate>Thu, 24 Sep 2009 14:24:18 GMT</pubDate>
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							<title>Youth talk follow up coming soon...</title> 
	                		<link>http://www.playgroup.com/johan/256/youth-talk-follow-up-coming-soon</link> 
	                		<description><![CDATA[We had a good interactive session this morning on the role of play in engaging the youth market. We will post the presentation and related content soon, so that we ...]]></description> 
	                		<pubDate>Thu, 24 Sep 2009 11:31:40 GMT</pubDate>
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							<title>The role of play in engaging the youth market</title> 
	                		<link>http://www.playgroup.com/cat/255/the-role-of-play-in-engaging-the-youth-market</link> 
	                		<description><![CDATA[We are proud to announce that on the 24th September we will be hosting our next talk - around the importance of play in engaging the 16-24 market. If you've ever ...]]></description> 
	                		<pubDate>Mon, 14 Sep 2009 08:25:16 GMT</pubDate>
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