It's official. I got my invite from Google on Monday. Im a waver ☺. 
I've had a few days to play around with it now, and I have come to the conclusion that it is truly magnificent, and it will take over... Read rest of post
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collaboration, Bart Bonte, Facebook, Google, Adnams, video, Winner, Brand, Playful09, Cancer Awareness, Waver, Jargon, Social Media, genius, digital, bbc, Wave, Email, simple, Full Moon, Docs, games, Raffle, GoogleWave, GoogleDocs, Trending Topics, Colour, Venn Diagram, Fans, Playgroup
If you want a great summary of the current rules of brand engagement, look no further than What Would Google Do? by Jeff Jarvis.
But don't hang around... they'll soon change again!
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Right now, nothing gets my goat more than hearing or reading the words 'in the current economic climate' or similar.
Every sales email I receive informs me how in the 'current economic climate' I can't afford to be without a particular product or service. (And... Read rest of post
http://news.bbc.co.uk/1/hi/magazine/7839744.stm
This is an interesting article about the new Google favicon, and how brands may frequently change in the future thanks to digital technologies.
A couple of quotes which struck me:
"The world's leading search engine, whose very name has been adopted as the generic term for finding pages on... Read rest of post
On Tuesday of this week I attended Google's London Developer Day, held at Wembley Stadium. The keynote hosted in The Bobby Moore Room (renamed 'Space Invaders' for the day) opened proceedings introducing the wide range of Google developer products - including Google Gears, Google... Read rest of post
It's no coincidence that the top three brand performers in the recent supplement released by Marketing Week ‘Your Best Brand Performers 2008’ have gained more respect from the public than other companies. The brands in question are Amazon, Google and the BBC and they all have the customer experience coupled... Read rest of post
MySpace have been the first to launch a data sharing initiative ‘ Data Availability’, allowing MySpace users to share their profile data with other websites of their choice. With information security the immediate concern, MySpace are working hard to reassure people their data is safe.
While a good idea in... Read rest of post
It seems Microsoft have abandoned their attempt to purchase Yahoo... for the time being at least. I took an interest in this story as on the face of it, it seems a strange move from Microsoft. Both Microsoft and Yahoo have struggled to gain market share on Google for a variety... Read rest of post
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